Mida is an easy-to-use and lightweight A/B testing tool designed for websites. It offers an intuitive visual editor and code editors for unlimited testing. Mida integrates seamlessly with Google Analytics 4 and other popular tools like WordPress, Shopify, Slack, etc. Its unique selling point is its small size (17KB) and high-speed loading, ensuring no interference with the websites performance. Mida also incorporates AI to generate test variations, thereby reducing the manual task of page editing. Its ideal for marketers, developers, or businesses looking to optimize their website for better conversions. The platform offers a free trial with 50,000 Monthly Tested Users (MTUs).